Medical SEO Services
Because you arrived at this page, we bet that the ROI of your website is not what you think it should be; it’s not generating the new business leads that it should. You want to increase your website’s Google ranking, as well as on Bing and Yahoo. At MSS, we are an SEO company that has been providing local SEO for doctors for over 15 years — since the beginning of online search marketing. We are medical SEO experts. We get results, and we get them fast.
BEWARE: Many SEO companies are offering “bargain basement” pricing by providing only generic search ranking service without understanding the medical-specific search market, or the services and products that their clients provide. Consequently, these SEO companies do not achieve page one top five Google ranking for their clients. We are local Northern Virginia medical SEO experts, and we understand the medical services market first hand.
Most medical SEO specialists are new comers, trying to cash in on the burgeoning opportunities in medical SEO for doctors. These so called medical SEO experts don’t even address the most important facet of high search engine ranking: strong content related to the keyword searches. Think about it. The search engines are trying to provide their visitors with the content/information they are looking for. If your website doesn’t rank high with the search engine robots/crawlers for those keyword phrases, you lose. Period. “Backlinking” (to and from other websites) is all the rage right now, but it doesn’t matter how many quality backlinks your site has if it lacks the content necessary to rank high for the keyword phrases important to you.
Most medical SEO experts offer only “back-end” services to help create awareness of your website and say that content development is the responsibility of the client. At MSS, we will write and publish the content pages you need to rank high. We offer the best medical SEO services and SEO for doctors in the mid-Atlantic region.
The search engines, particularly Google, are constantly evolving as they try to do a better job of helping their visitors find what they’re searching for. Consequently, SEO techniques for high Google ranking are constantly changing. MSS founder and president, Kelley Lott, has been helping clients dominate the search rankings for over 20 years.
At MSS, we understand the importance of semantic keyword phrase content development (and meta tag structuring) and will construct and publish those pages for you. Using tools like Google Analytics and Keyword Planner, we begin our SEO for medical practices process by creating the pages that the search engine robots are looking for so that your website will rank high organically (naturally), thereby reducing the need for online Internet advertising. And that is what stands us apart from almost all of our competition, and makes MSS one of the best medical SEO companies.
Before making a decision on what medical SEO specialsit to use for meeting or exceeding your search ranking expectations, at least find out what we have to offer. No-one will offer a deeper expertise, and more measurable search engine results when providing medical SEO services than we do at MSS. We guarantee it. See what we’ve accomplished for our SEO clients by visiting our Client Search Engine Results page. And click on the “Free Google Ranking Report” icon on the left side of the screen to find out how we can help you dominate the local SEO rankings for the keyword phrases that are important to you.
Medical SEO is a science — not an art form.
While many web designers profess to understand how to optimize, they just don’t understand the Google search engine algorithms well enough to increase their medical search rankings.
Here is a sampling of the best SEO techniques for doctors to get 1st page search ranking results. CLICK ON A HEADING FOR A DESCRIPTION.
- Composition & publication of pages that are content richThe search engine robots will attempt to determine whether your pages contain the type of information that your visitors are seeking, based on their keyword searches. Understanding how to structure these pages with value-based useful content — not just a punch list of services that you provide — is critical if you are to increase local SEO rankings.
- Keyword analysisIt’s important to understand the best SEO for medical practice search trends and user tendencies for your medical specialty. This is sometimes referred to as keyword science or research-based keyword selection. You need to develop a relevant and targeted universe of keywords and phrases that your prospective patients are using to find the information that they’re seeking.
- Strategic meta tag composition & placementWhen the search engine robots scour your site, they will pay particular attention to the embedded html code of each page. This code contains “meta tags” that need to reinforce the keyword phrases and declared content of each page in order to increase local search engine rankings. Missing meta tags means lower rankings.
- Reciprocal linkingGoogle set the standard for the importance of inbound and outbound links with its “PageRank” which is an important element in the Google ranking algorithm. Now all the major search engines utilize quality reciprocal linking as part of the criteria to increase medical SEO rankings.
- Proper directory and search engine submissionsThe manner in which the directories and search engines are queried to revisit your website is extremely important and must be done properly to increase your search engine rankings.
- Pay-per-click advertisingWhile Google (along with Bing/Yahoo) make it easy to create a basic pay per click advertising campaign, establishing a competitive campaign that maintains top ad position for the lowest possible cost with high conversions (visitors to customers) is very complex. To list just a few of the techniques that need to be fully understood and incorporated into a campaign if it is to be competitive: identify keyword phrases that have substantial traffic in your target market, select the appropriate phrase match type, install/configure conversion tracking, create optimized landing pages, achieve high quality score for all keyword phrases… The list is exhaustive and mastery of all these components is necessary to establish and maintain an advertising campaign with a high conversion ratio and strong ROI. Although it’s estimated that fewer than 5% of SEO consultants have been formally recognized by Google as certified Google Partners, MSS president and founder Kelley Lott has achieved that distinction.
At MSS, we are medical SEO experts who specialize in search engine ranking and search engine optimization services for organizations providing medical services.
Click here for a free Google ranking report for your website showing how your site ranks on Google, Yahoo, and Bing. There is absolutely no cost or obligation for this report. Or better yet, give us a call to learn how we can use Medical SEO – search engine optimization techniques to achieve 1st page rankings for your website on Google, Yahoo, and Bing. We get results, and we get them fast.
Hot Links
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search engine watch.com/search-engine-optimization-medical
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seomoz.org/article/search-ranking-factors
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30% off first month’s SEO services for doctor’s offices. Actual costs will vary depending on what services are selected. Call or submit an online inquiry for more information.