Effective SEO For Doctor’s Offices
Is it professional for a doctor’s office to advertise its services?
For decades, many (if not most) medical professionals felt that marketing their services was “unprofessional.” However, the Internet has changed all that.
While referrals and word of mouth will always be an important source for new patients, research has shown that over 80% of people who need medical services use the Internet to evaluate the medical practitioners offering the services that they need. Visiting websites is a great way to learn about a medical office and presents no risk to the visitor. The fact is: Effective SEO can help new patients discover and “meet” your practice.
A properly constructed SEO campaign will earn your doctor’s office page one visibility on Google, Bing, Yahoo and the other search engines. But today’s Internet is sophisticated and complex algorithms enable Google and the other search engines decide which webpages to display on page one of the organic/non-paid rankings. There are many factors that dictate how a website ranks. These include mobile compatibility, pageload speed, and how informative the page is in relation to each target keyword. The “formula” for achieving page on rankings on Google for dental services is constantly changing. Our 20+ years of experience with Internet marketing, combined with our relentless study of algorithmic updates/changes, enables us to earn and maintain page one rankings for our dental clients.
How Do We Do It?
At Medical SEO Service, our SEO for doctor’s offices is structured to increase both website traffic and visitor interactions — phone calls and online form submissions to your practice.
Our first step is to complete an SEO audit of your current website to identify the reasons that your site is not ranking page one with the search engines for patients looking for your preferred services. This data from this audit will be the foundation for our recommended plan of action.
This analysis will help us identify any technical issues that may be hurting your ranking potential like: slow pageload times, incomplete meta tag descriptions, and technical coding problems. We’ll also evaluate whether your website’s content has the necessary components to get your practice on page one of the search results. We’ll perform a detailed analysis re: the quantity and quality of your “backlinks.” These are links published on other websites that link back to your site. Identifying and harvesting high quality backlinks from websites with high “domain authority” is an extremely important element in a SEO service for doctor’s offices. High domain authority backlinks not only help get your website on page one of the search results, but also strengthen your brand awareness and website traffic.
Why Hire Us?
No SEO company in the DMV has more years of experience than we do, and we’re easy to work with. We’ve been providing medical SEO services since 1998. We understand how to structure and manage SEO services for doctor’s offices that achieve page one search engine rankings…and we get those results fast. We usually get first page results for our clients in a few weeks. The long-term success of your medical practice will rely on whether new patients can find your website online, and if they are motivated to contact you.
Call us 703.365.7878 or submit an online request form today, and our team will offer some free SEO advice on how to increase the ROI of your practice through a more effective SEO campaign.
Links To Understanding SEO
Google’s Do I Need An SEO Agency?
22 Smart Google SEO Tips For 2022
Google’s Search Engine Optimization (SEO) Starter Guide
CONTENT IS KING: The Often Overlooked Front End of SEO
THE NEED FOR SPEED – Google Now Using Page Load Times As Ranking Factor
How To Rank High on Google